Gender relations in Pakistan rest on two basic perceptions: that women are subordinate to men, and that a man's honor resides in the actions of the women of his family. Thus, as in other orthodox Muslim societies, women are responsible for maintaining the family honor. To ensure that they do not dishonor their families, society limits women's mobility, places restrictions on their behavior and activities, and permits them only limited contact with the opposite sex.

The orthodox division of space between the sexes is perpetuated in the broadcast media. Women's subservience is consistently shown on television and in films. And, although popular television dramas raise controversial issues such as women working, seeking divorce, or even having a say in family politics, the programs often suggest that the woman who strays from orthodox norms faces insurmountable problems and becomes alienated from her family.